Firstly, Dawn’s Gone Shopping is the perfect mix of grown-up branding and luxury sensibility. Having built some of the world’s strongest, most successful brands, Dawn and her friends are used to working with results-focused brand disciplines. Put that alongside the experience and fluency within some of the world’s most beautiful luxury brands and you have a winning formula. Expert in both: Brands and Luxury. This makes shopping with us so rewarding.
Secondly, there is the set of unique strategic tools that makes the relationship clear and easy. Identifying where Dawn’s Gone Shopping can be of value becomes straightforward. Evaluating delivery becomes simple. Everything gets off to a clean, fresh start.
And thirdly, be assured - we understand what you need and what you don’t need from us. We understand that creative leadership often sits fair and square at the heart of your business. We understand that you have your own people, who must take ownership long-term, to work with and work to. And we understand that you have your own stakeholders who will want demonstrable results. We are not pushing a long list of agency functions. We work with and around the way your business works.
In each and every situation, Dawn Coulter is the central point. That means that if you like Going Shopping with her, great. If not, you’re in the wrong place.
When it makes sense to bring in different or fresh minds, there is a tight circle of thinkers, creatives, designers, doers and dreamers who can be brought in. They are also fabulous shoppers.
At the start of every project, after the brief has been given, Dawn’s Gone Shopping issues a project outline with full cost breakdown and team description.
Projects can be costed in a number of ways, tailor-made to specific needs: a 1-off project fee for those projects with a clear start and finish a monthly retainer for lengthier projects a day rate for when input might be more sporadic. In each case, everything is totally transparent and easy to budget.