Dawn’s Gone Shopping brings the brand skills and ideas to luxury that will create the legendary luxury icons of tomorrow and empower tomorrow’s marketing superstars.
Luxury icons are in the process of being re-defined. Everything is up for grabs.
Online vs offline? Local vs global? Editor vs manufacturer? Single-category focus vs multi-platform brand? Growth fuelled by collaborations or by root strength? Credit-crunch-immune or not? The list is endless.
We are living in an exciting era for luxury brands. Obvious solutions and old-school logic are out of step with the challenges of today. Tomorrow’s shortlist of luxury icons will be characterized by those brands confident enough to set new brand precedents; talented enough to create powerful brand ideas and committed enough to uniquely engage their consumer.
Dawn’s Gone Shopping is created to be the brand owner’s secret weapon and the modern marketer’s most valuable strategic resource.